Glossary definition
Generative Engine Optimization
Generative Engine Optimization, or GEO, focuses on earning visibility inside generative AI answers and AI search experiences.
Why it matters
Generative answers can influence buying decisions before users reach traditional search result pages.
How it is measured or used
Measure prompt-level mentions, answer rank, cited sources, competitor share, and movement across rechecks.
Example
A GEO tool category page may track which vendors appear for “best GEO tools” across multiple AI engines.
FAQ
How is GEO different from SEO?
SEO focuses on ranking URLs. GEO focuses on being represented, cited, and recommended in generated answers.