Glossary definition
AI Visibility
AI Visibility describes how often and how clearly a brand appears across AI-generated answers for a target prompt universe.
Why it matters
A brand can have strong search rankings but still be absent when AI engines recommend tools, vendors, or sources.
How it is measured or used
Combine mention rate, average answer rank, citation rate, share of answer, and answer consistency across repeated snapshots.
Example
A brand mentioned in 26 of 30 Perplexity answers has stronger AI visibility than a brand mentioned in 4 of 30 answers.
FAQ
What improves AI visibility?
Clear entity positioning, useful source pages, comparison coverage, external citations, and repeated rechecks.