Glossary definition
Share of Answer
Share of Answer measures a brand’s share of total brand mentions inside a prompt set, category, or AI answer market.
Why it matters
It shows whether a brand owns mindshare inside generated answers or loses attention to competitors.
How it is measured or used
Divide a brand’s mentions by the total brand mentions found across the selected answer snapshots.
Example
If 100 brand mentions appear across a category and AnswerRoute has 12, its share of answer is 12%.
FAQ
Is Share of Answer a permanent ranking?
No. It is a measurement over a defined prompt set, time period, and engine mix.