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Glossary definition

AI Citation Tracking

AI Citation Tracking maps the sources, websites, and domains that AI-generated answers cite when recommending or describing brands.

Why it matters

Citation trails help explain why competitors appear and which sources may influence AI answer visibility.

How it is measured or used

Record citation URLs, citation domains, citation position, whether the domain belongs to the brand, and whether it supports competitors.

Example

If an answer cites competitor comparison pages but never cites your domain, that is a citation gap.

FAQ

Do all AI engines show citations?

No. Citation support varies by engine and mode, so citation metrics should be interpreted by source context.