Glossary definition
Citation Rate
Citation Rate measures how often a brand domain or supporting source is cited inside AI-generated answers.
Why it matters
Citations show whether a website is becoming an information source that AI systems use to support answers.
How it is measured or used
Divide the number of answer snapshots with relevant citations by the total number of snapshots checked.
Example
If answerroute.com is cited in 8 of 30 prompts, its citation rate is 26.7% for that baseline.
FAQ
Can a brand be ranked without being cited?
Yes. Some engines recommend brands without citations, but cited recommendations are easier to audit.